Event Details

  • June 1, 2019
  • 10:00 am - 6:00 pm
  • Free


  • Hadley Town Common
  • Russell St.
  • Hadley, MA 01035

Event Description

It's an outdoor, family-friendly event with live music all day, a large farmers/makers' market, and fresh food and craft beers from around the Pioneer Valley. Come play PBS Kids games and meet Curious George and his Pioneer Valley friend, The Very Hungry Caterpillar from The Eric Carle Museum of Picture Book Art. The WGBY Asparagus Festival is free with recommended donation ($5/person; $20/family) in support of educational programming and public television. It will be held rain or shine. LIVE MUSIC Nothing kicks off summer like an outdoor festival with live music. This year, WGBY’s “Rooted in the Valley” stage will feature three popular Signature Sounds Recordings artists: • Oshima Brothers (2–3 p.m.) — Sibling musicians with dynamic vocals and electric and acoustic guitars. • Samirah Evans & The Joe Belmont Experience (3:30–4:30 p.m.) — A soulful approach to jazz, funk, and Chicago blues. • The Gibson Brothers (5–6:30 p.m.) — A modern twist on a traditional sound, blending classic '70s-infused rock and timeless country. LOCAL FOOD Attendees will not go hungry. The WGBY Asparagus Festival celebrates "All Things Local & Agricultural" with food from: • Crooked Stick Pops — Easthampton • Esselon Coffee Roasting — Hadley • Flayvors of Cook Farm — Hadley • The Hadley Fry King — Hadley • Holyoke Hummus Company — Holyoke • Sun Kim Bop restaurant & food truck — Springfield • UMass Dining's babyBerk Food Truck — Amherst • Vibesman’s Jerk Shack — Pioneer Valley LOCAL CRAFT BEER & BEVERAGES There will be no going thirsty either, with sodas from Harmony Springs Beverages (Ludlow), coffee from Dean's Beans Organic Coffee Company (Orange), local craft beers and libations from: • Abandoned Building Brewery — Easthampton • Artifact Cider Project — Springfield • Artisan Beverage Cooperative (Ginger Libation) — Greenfield • Berkshire Brewing Company — South Deerfield • Black Birch Vineyard — Hatfield • Building 8 Brewing / BLDG8 Brewing — Florence • Headwater Cider — Hawley • New City Brewery — Easthampton NOTE: Proof of age (21+ years) required with valid ID to enjoy alcoholic beverage. Please drink responsibly. FARMERS' & MAKERS' MARKET Celebrate the local talent and productivity of the Pioneer Valley. Nearly 150 different vendors will be on the Hadley Town Common, including: • Local Farmers & Value-Added Food Producers • Makers & Artisans • Local Businesses • Community & Cultural Partners CHILDREN-FRIENDLY ACTIVITIES PBS Kids character Curious George and The Very Hungry Caterpillar The Eric Carle Museum of Picture Book Art will be on hand for meet-n-greets with children. Outdoor games will include the Valley Asparagus Pick and Valley Scramble, an agricultural-themed spinoff of PBS Kids spelling game Kart Kingdom. Plus, families can watch experts quickly bunch asparagus. COOKING DEMOS, FOOD DISPLAYS & PRESENTATIONS Meet special PBS and WGBY Create guest chefs Dan Souza of America's Test Kitchen and Christie Morrison of Cook's Country. Other educational displays and booths were hosted by Amherst College, Center for EcoTechnology, Central Rock Hadley, Hilltown Sleddogs, Kestrel Land Trust, and others. WEATHER The WGBY Asparagus Festival will be held rain or shine. DOGS The WGBY Asparagus Festival is dog friendly, but all pooches must be leashed at all times (and always attended — never tethered or left alone). Service dogs are especially welcome. Please bring water for your furry friend, too (and clean up after them). NOTE: All liability is at the sole responsibility of the dog owner. So, if your four-legged buddy tends to get aggressive, then this isn't the venue for him/her, as there will be many people, children, tight spaces, and lots of unusual smells and sounds. SUPPORTING